The story of Giuliano Mazzuoli begins in the early 1970s when he took over the company that produced notebooks and address book inserts for the florentine leather trade that his father Angelo founded in Tavarnelle Val di Pesa (1953) just outside of Florence.

Mazzuoli modernized production and applied to his products ideas that he took from everyday objects . The ideas, starting with a line of products utilizing common designs, captured the imagination of people. In 1993 the special calendar diaries with the hard yet flexible covers with plenty of space to record notes (the Stifflexible) were created and notebooks with lines that were slanted or curved instead of straight followed. These innovative objects captured the attention of prestigious clients like the Modern Museum of Art (MoMA) of New York.In the year 2000 Mazzuoli began to produce fine writing instruments. These are not common pens, but they are objects inspired by the bicycle tools he remembered from his grandfather's workshop. The pens are workshop tools that actually write.

One day when he was on the telephone the inspiration for the Moka line of pens came to him. The Moka pen, inspired by the famous coffee machine from 1930 of Alfonso Bialetti was born.

In 2004 the realization of the most ambitious project related to fine watches led to the creation of the 'Manometro'. It's an object with a stainless steel case that holds a high-precision Swiss movement. Mazzuoli has succeeded in having it become a status symbol with a marketing program based on a word-of-mouth campaign led by celebrities and a prestigious list of exclusive retailers worldwide. With the new project of the 'Contagiri' watch, the challenge of this florentine craftsman is combined with a more imposing one: the dream of creating an entirely 'Made in Italy' watch to challenge the Swiss.

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